What is Digital Marketing?
Digital Marketing utilized all marketing/promotion efforts that use technical devices/tools with the help of internet i.e. Computer, Mobile, tab etc. Businesses availing various digital channels/media such as search engine, social media i.e. Pinterest, facebook, instagram, whatsapp, linkDin etc., email and their personal websites to connect with current and future customers.
Current Modern Scenario of the internet is increasing day by day, the young generation utilized a lot of time in social media network, believe me, they can not remember our hungriness. An everyday number of people growing on the internet.
It is. In fact, “constant” internet usage among adults growing by 5% and the young generation growing by 10% in just the last two years. Many people and although we say it a lot, the way people shop and purchase really has changed the marketing scenario. At the current stage, it is not too much affected in current marketing i.e. Traditional Marketing.
Marketing has regularly about connecting with your audience at the right time and at the right place. Today, that means you require to meet them where they are already spending their personal time: on the internet i.e.
What is the Definition of Digital Marketing?
Digital marketing is defined by the use of various digital tactics and channels to connect with customers where they spend much more of their time: online. It means to utilize social media network, email Marketing and various internet channels to branding our valuable product. That is internet advertising/online advertising it is called as digital advertising.
In other words, the use of the Internet and other digital media/channels and technology to help/support ‘modern marketing’ has given rise to a confusing range of labels and jargon created by both academics and professionals. It has been called digital marketing, Online Marketing, Internet marketing, e-marketing, and web marketing and these alternative terms have varied through time to time
“Achieving marketing goals through applying digital technologies and media.”
I enlarged on this definition of digital marketing to describe that, in practice, digital marketing includes various managing particulars forms of online organization presence and presences such as industry/organization websites, mobile apps, and social media network organizations pages. This is in combination with online communications ideas/ techniques including the likes of social media marketing network, search engine marketing, online advertising, e-mail marketing and partnership arrangements with other sites.
These techniques are utilized to help the objectives of achieving new customers and providing suitable services to actual customers that help grow the customer relationship through E-CRM and marketing automation.
What Are the Benefits of Digital Marketing?
Most of the offline marketing efforts, digital marketing permitted marketing person to see correct results in real time through Google Analytics. If you publish you’re advertised in a newspaper media, you don’t know how many people actually read to that page and paid attention to your advertisement. There’s no idea to know if that advertisement was fruitful for you or not.
On the other scenario, with digital marketing, you can measure the Return of Investment (ROI) of pretty much more any aspect of your marketing efforts.
Some examples to know the advantage of digital marketing
Traffic in your Website.
With digital marketing, you can see the how many numbers of people who have viewed your website’s homepage, product page, about us page etc, in real time using by Web/Google analytics, you can also see how many pages they visited, what Browser/device they were using i.e, Tablet, mobile or desktop, their age, demographic location, language etc.
This Knowledge suggested to the priority of which marketing Media/Channels to spend more or less time on, based on the number of people those Media/Channels are derived to your website. For example, if only 20 % of your traffic is coming from organic search, you know that you probably need to spend some time on SEO to increase that percentage and meantime trying to go Paid SEO ie. SEM (Search Engine Marketing).
Traditional marketing, it’s very difficult to know Exactly how many people are interacting with your valuable brand before they have an interaction with Marketing channels/salesperson or make a purchase. With digital marketing, you can know trends and patterns in people’s behavior before they’ve reached the last/final stage in their Customer’s journey, meaning you can make more informed ideas/decisions about how to involve them to your site right at the top of the marketing funnel.
Key Words Performance and accelerate the Lead Generation
Imagine you’ve created product pamphlets and posted it through people’s letterboxes — that pamphlets are a form of content of your product information. The problem is that you have unaware how many people opened your brochure or how many people threw it straight into the dustbin.
Now imagine you had those pamphlets on your website. You can measure actually how many people viewed the page where you publish your pamphlets, and you can collect the contact details of those who download it by using designed forms (they submit email address before the download). Not only can you measure how many people are involving with your content, but you’re also generating eligible leads when people download it.
An opportunity of Digital Marketing utilized the five Digital words i.e. ‘5Ds’
To understand the importance of digital marketing to the future of marketing in any industry, it’s helpful to think about what customers interactions we need to know and manage. Digital marketing today is about many more types of customers interaction than site or email. The 5Ds define the opportunities for customers to interact with your brands and for businesses to reach and learn from their customers in different ways:
- Digital devices – consumers experience your valuable products/brands as they connect with industry sites and mobile apps typically through a combination of connected devices/tools including tablets, smartphones, desktop computers, TVs and gaming devices.
- Digital technology – the marketing technology that organization use to create interactive experiences from your websites and email campaigns.
- Digital media – different paid, earned and owned communications channels for reaching and engaging customers including advertising, email and messaging, search engines and social media networks.
- Digital platforms – most interactions on these tools/devices are through a browser or apps from the larger platforms or services, that’s Facebook (and Instagram), Google (and YouTube), Twitter and LinkedIn.
- Digital data – the insight organization collect about their customers’ profiles and their interactions with organizations, which now needs to be protected by law in many countries.