The Top Marketing Trends to Look for in 2019
The most successful market person have one thing in common. They find a way to achievement an edge over their competitors.
The market person who can analyze the trends and prepare for the future have the best chances of setting their companies up for success.
You don’t want to be the last one to jump on the policy.
As we head into 2019, I’ve taken the time to identify the top marketing trends for the year 2019.
I want to share my insights with you so that you can apply these concepts to your organization and start the new year on the right track.
Properly applying these trends to your top marketing trends 2019 strategy will improve customer engagement.
You’ll also be able to acquire more Audience this year.
Let’s dive right in. These are the top marketing trends in 2019.
- Live video streaming
Social media network platforms paved the way for the live video trend.
Instead of using a social media network for posting pictures and videos, you now have the ability to stream live content.
Take a look at how marketing specialists are expecting a live video to rise over the next two years:
If you weren’t using live video to interact with your customers in 2018, it needs to be a priority for you in 2019.
Studies suggest 75% of consumers prefer watching a live video from a brand as opposed to reading a blog.
And 65% of people are more likely to purchase a ticket to events like a concert after watching a live stream of a similar event.
Some of the most popular online live video platforms include:
I like it when an organization uses live videos because it gives them a chance to interact with their audience directly.
You’ll be a position to communicate and get feedback from customers in real time.
Plus, it’s not like your online video is gone forever once you stop streaming.
You can save that type of videos and repurpose that content in the future.
- Artificial intelligence (AI)
Artificial intelligence will continue to rise in 2019.
If you’ve been to any marketing seminars or events in the last year or so, you’ve probably seen at least one session on AI.
AI tools are used to analyze customer behavior.
Once the behavior is examined, these robots can make decisions according to how they are programmed.
AI robots can start to take over some common basic human roles, which will allow your team to spend more time on assignments that require actual human insight.
An example of AI you may be well familiar with is a chatbot.
These computer programs can have conversations with your audience.
I confirm you’ve been on a site where a “consumer service executive” popped up to start an instant message conversation with you.
That’s a great example of a chatbot.
With artificial intelligence on the rise, marketing specialists feel unprepared for this trend.
Now is the correct time for you to educate yourself on the use of AI to improve different areas of your business.
It will give you an edge over your oppositions who aren’t prepared.
Get an edge over your competitors by saving your top marketing trends 2019 ideas in one place across all the document apps you use.
- Micro influencers
I’m sure you’re well familiar with brand ambassadors and social influencers.
These are people on social media network who have relationships with companies and get paid to promote products on their personal profiles.
It’s a legitimate top marketing trend 2019 strategy.
When it comes to social influencing, to be considered a celebrity, one has to have over 1.5 million followers.
People with 700k–1 million followers and 150k–500k followers fall into the macro influencer and middle influencer categories, respectively.
Micro influencers have between 1.5k–100k followers on social media.
Brands are reaching out to these micro influencers because it’s simple for people to relate to them.
Let’s be honest.
Not many Audience can connect with celebrities. Plus, it’s obvious when they’re marketing something on their profiles.
You may even have doubts that those celebrities use the items they’re pitching.
But it’s much easier for the normal person to relate to a micro influencer.
Well, for the most part, these audiences aren’t actually famous. They have regular jobs and live normal lives. But they happen to be popular on social media network.
Take a look at how micro influencers are perceived by the audience:
In this case, less is more.
Notice the difference in user engagement between influencers with 1.5k to 4k followers and influencers with over 150k followers.
Consider finding some micro influencers to represent your company on a social media network.
Another benefit of these top marketing trends 2019 strategy is the cost.
If you want to partner with a celebrity like Beyoncé, it’ll cost you $1.5 million per post.
That’s absolutely outrageous.
But a micro influencer will likely cost you only $275 – $500 per post.
Plus, you can also send them some free sample stuff to keep them happy.
- Content marketing
If you’ve had any marketing success over the past few years, I’m sure you’ve used content top marketing trends 2019 strategies.
Well, 2019 isn’t the year to take your foot off the gas pedal just yet.
Content marketing is still trending upward.
Compared to other factors, content marketing will have the biggest impact on companies in 2019, according to business executives:
Rather than coming up with new content marketing trends 2019 strategies, refine your existing ones.
Make sure your content is unique and has a clearly defined audience.
Content marketing is best because it’s typically not expensive.
You’ll also see more sales and a growth in customer loyalty when you properly execute these marketing trends 2019 strategies.
Don’t think you need to focus all your energy on new trends, like artificial intelligence in 2019.
Continue your content marketing efforts.
- Generation Z
It seems over the past many years, companies have been focusing on Millennials.
There’s nothing wrong with that.
It’s important to target audience while they are young so you can try to retain them for as long as possible.
Every generation has different buying habits.
Millennials have helped shape the top marketing trends in 2019 over the last decade or so.
But now it’s time to put some more strength on younger generations as well.
Generation Z, also known as the iGeneration, Post-Millenials, or the Homeland Generation are people who were born in the late 1990s to mid-2000s.
The oldest audience in this generation is entering their early 20s.
As they get ready to graduate from college, they’ll enter the workforce, which means their utilization habits will change.
A steady job means they will have more buying strength.
The organization needs to do more research on this generation and find out how to target them.
It doesn’t matter what type of industry in your organization.
Start to shift your focus toward Generation Z in 2019.
I’m not saying you should disregard your approach with Millennials or Generation X, but just recognize there is a fresh market for you to target.
Find out how they spend their free time. For example, look at how active Generation Z is in sports compared to the normal population:
Even if your company doesn’t make sporting equipment, you can still use this data for your top marketing trends 2019 strategy.
You can focus your Generation Z top marketing trends 2019 campaigns around physical activity or athleticism.
That’s just one example.
Do your research, and find out what Generation Z wants and how they utilized information.
That’s the key to acquiring these consumers.
- Consumer personalization
You need to give your consumers a personalized shopping experience.
That’s one of the great ways to increase engagement and sales.
It’s what your customers want.
In fact, 80% of consumers prefer retailers that use personalization to improve their shopping experience.
Encourage the audience to create a customer profile on your website or mobile application.
That way, you can monitor their style and give them special offers based on their browsing pattern or previous purchases.
This is absolutely essential for an organization who have an e-commerce website.
Personalization tactics make it simple for you to upsell and cross-sell to your customers.
Ultimately, this means you’ll make more profit without spending much.
It’s cheaper to target your regular customers than it is to acquire new ones.
You can also send personify email messages to your subscribers.
Email personalization can improve your conversion rates by 15% and increase click-through rates by 20%.
If you personalize the subject line of an email, there is a 30% greater chance of the recipient opening it than if you don’t.
Numbers like this are too good to ignore.
Those of you who weren’t using personalization in 2018 need to start doing so in 2019.
- Privacy protection is more important than ever
People are worried about their privacy.
The market person needs to start using privacy protection as a selling point.
Let your audience know how you are protecting their information.
Over 145 million Americans were affected by the Equifax breach in 2018.
It’s especially scary since the organization is a consumer credit reporting agency.
If your advice isn’t safe with them, where is it safe?
This event has consumers on high alert moving into 2019.
They may be hesitant to do things like entering their credit card details online fearing they could become victims of credit card fraud.
How can you make consumers feel safe?
There are certain things you can do to add credibility to your site.
display all your security badges
provide up to date contact information
add customer reviews and testimonials
make it easy to navigate
have fast-loading pages
make sure your checkout process is secure
All of this will make consumers feel safe when they’re shopping.
If your organization appears sketchy or untrustworthy online, it’ll be difficult for you to get lots of sales.
- LinkedIn business will continue to lead the way for B2B marketers
While B2C companies will have better luck using social media platforms and top email marketing trends tactics to connect with their clients, B2B marketers have to focus on their LinkedIn presence.
Look at these numbers.
Over 95% of B2B marketers say LinkedIn is the most effective platform for lead generation.
If you’re in the market for new customers, LinkedIn should be the first place to look in 2019.
Connecting with a potential client on LinkedIn increases the chances of them buying from you by 60%.
I expect these trends to continue in 2019.
Beef up your LinkedIn business presence if your company operates on a B2B revenue model.
In 2019, your company needs to focus on interactivity, especially when it comes to top email marketing trends.
Contrary to popular belief, email marketing trends are far from dead.
But you can’t just keep sending out the same boring emails over and over again and expect to get good results.
Interactive emails improve engagement with your subscribers.
In 2018, interactivity was a top email marketing trend.
But that wasn’t a fad.
This trend will continue through 2019 as well.
Here are some of the best ways to incorporate interactivity into your top email marketing trends 2019 campaigns:
use real-time top marketing trends 2019
add surveys, polls, and reviews
add menus for easy navigation
use GIFs instead of pictures
add live shopping carts
If you saw success with interactivity tactics in 2018, continue to use them in the new year.
And if you haven’t tried them yet, it’s not too late to jump on board in 2019.
Staying up to date with the latest top marketing trends 2019 is a recipe for success.
The best market person looks toward the future to predict consumer behavior.
If you can identify trends and make applicable changes to your top marketing trends 2019 strategy, it will give you an edge over your competition.
After extensive research, I came to the conclusion the above trends will have a major impact on the success of your brand in 2019.
If you’re struggling to come up with future ideas, start with the topics I’ve outlined in this post.
What top marketing trends has your business identified, analyzed, and implemented for 2019?