Social Media Marketing Optimization 2019: Best Tips to Steal from SEOs
Most marketers are well known with Search Engine Optimization (SEO) on some level. Using the reach of search engines similar Google or Bing to fuel your Social Media Marketing Campaign has been a successful strategy for years. But as social media network grows as one of the top platforms to reach consumers, new approaches to digital media marketing have emerged. One of the top strategies used by businesses looking to maximize their reach online is Social Media Marketing Optimization (SMMO).
What Is Social Media Marketing Optimization?
Social Media Marketing Optimization is essentially using social media as a catalyst to grow your company’s online presence. Where some business tend to just set up a profile on Instagram, Facebook or Twitter to be where their customers are, Social Media Marketing Optimization is about strategically creating, building and maximizing your social media network plan to connect with your target audience. Social Media Marketing Optimization allows you to:
- Strengthen your brand
- Generate leads
- Get more visibility online
- Connect with your audience
Why Social Media Marketing Optimization Is Important
The lines between social media marketing optimization and search engine marketing optimization are becoming increasingly blurred. In the past, the two were looked at as independent and specific aspects of marketing. But the reality is that they’re more associate than you might think.
While getting 1,500 Tweets on an article won’t magically boost your rankings on Google, social media marketing optimization and search engine marketing optimization are both stronger together. One survey found 60% of companies that aren’t succeeding with search engine marketing optimization aren’t integrating social media marketing optimization.
Aside from that, the benefits of social media marketing optimization have been well documented. If you want a solid overall approach to internet marketing, you need a healthy balance of social media marketing optimization and search engine marketing optimization.
While they’re not exactly the same, there are a lot of lessons social media marketers can learn from search engine marketing optimizations to better optimize for social media. Here are six tips you can steal from search engine marketing optimizations to improve your social media marketing optimization:
Optimize Your Strategy
A lack of social media marketing optimization strategy has been a roadblock for companies for a while now. Partly because it’s still fairly new, and also because social media network is always changing. Twenty-five percent of brands feel that a lack of strategy is the top barrier keeping them from becoming a social media business. In order to optimize your social media marketing optimization campaigns, you have to have a strategy with clearly defined objectives and goals.
A social media marketing optimization strategy should focus on growing your presence and achieving measurable results. This Article outlines how to setup your strategy in seven steps:
- Ensure Your Social Goals Solve Challenges
- Extend Efforts Throughout Your Organization
- Focus on Networks That Add Value
- Create Engaging Content
- Identify Business Opportunities Through Social
- Engage Instead of Ignore
- Track, Improve and Market Your Efforts
When you have a detailed strategy in place, you o measure where you stand and make improvements wherever necessary. We’ll touch on that subject more toward the end of this Article.
Do Keyword Research
One of the core competencies for search engine marketing optimizations is the ability to do keyword research. Keyword research is all about well knowing the phrases and topics your target audience is searching for, so you can create most relevant content for them. The same thing applies for social media marketing optimization.
You need to know what subject, hashtags and keywords your target audience uses so you can share content that’s relevant to their interests. Keyword research will also most helpful to learn which hashtags and phrases to use in your social media network posts so you have a higher chance of being found when people search for content beneficial to your brand.
Search Engine Marketing Optimizations use a variety of tools to find out how often certain keywords and phrases are searched (search volume). But those numbers don’t necessarily coordinate to social media network use. In order to get an tricks of how often a keyword is used on social media network.
Start by coming up with a list of keywords your targeted audience might use. Then, go into the Twitter Keyword summery and include your keywords.
Now, you’ll be able to see the keyword volume of all your targeted phrases over time. Pay attention to the phrases with the highest volume, then start adding them into your social media marketing posts.
Optimize Your Profiles
For Search Engine Marketing Optimization, optimizing your website is crucial. The content on every page helps search engines perception what your website is about. So when people are searching for subject relevant to your site, search engines know to recommend your content. Social media marketing optimization is very similar. But instead of optimizing your website, you need to optimize your social media profile.
Creating your profile seems like a pretty easy task, yet it’s one of the first areas of Social media marketing optimization where businesses fall short. Think of your Organization’s profile page as your foundation. If it’s poor, it’s hard to build anything on top of it. Here’s what it takes to establish a strong foundation.
- Profile photo: Your profile photo should be your business logo. You can use a head shot of your identity if you’re a freelancer, consultant or personality.
- Username: Use your business name. Social media network username availability is starting to become a important factor for brands when they’re choosing a business name. Using your brand name makes it simpler for customers to find you when they’re searching for your profiles on social media. You can use a tool to check if your company’s name is available on different social media network channels.
- Bio: Clearly state what your business does. If possible, place a trackable link back to your website within your bio to drive huge traffic. Using similar keywords in your bio will also give your page more visibility in search.
Most importantly, complete your profile. Sites as a Facebook and LinkedIn let you enter a lot of information about your business. Unfortunately many businesses skip these fields incomplete because they rush through the process. But the more finish your profile is, the more your page will stand out.
Optimize Your Content
You’ve probably heard the saying, “Content Is King” when it comes to Social Engine marketing optimization. Well the same thing is true when we’re talking about Social media marketing optimization. Content drives social media. You can’t succeed with Social media marketing optimization without sharing quality content.
There are two types of content that you can publish on social media network:
- Original content
- Curated content
Perfectly, your strategy should have a mix of both.
Original content is content that’s specially made for social media network, and is usually part of a campaign.
Curated content is content that’s shared from different sources around the web. Content duration is more than just tweeting out links. In order to optimize it for the best results, you should only share content that’s more valuable and useful to your audience. Definitely Quality always beats out quantity. Determine what content your audience finds the most useful by measuring the engagement for each post.
When you’re publishing to social media network, here are some tips to keep in mind:
When you send any Tweet or Facebook post, don’t repeat the same headline each time. Few headlines will work better than others. Plus, using a variety of titles makes your feed fresh. Your followers probably don’t want to see the repeated Tweet or Facebook post.
A study from Business to Business Marketing Mentor found images were the most important tactic for optimizing content for social media network.
Include high quality images in your social media network updates whenever possible. You can use our very own image resizing tool, Landscape, for free to make sure all of your images are sized correctly for each social media network site.
Hashtags have become synonymous with social media marketing optimization. Instagram, Twitter, Facebook and pretty much all other top social media network sites integrate hashtags in some fashion. They make it simple to track trending topics, categorize social media network posts and they can be entertaining.
Hashtags help with social media marketing optimization by giving your posts more reach, and making it simple for your content to be found even by people who aren’t following you.
Even though hashtags can seem kind of random, there’s strategy included in getting the most out of them. Here are some tips to use hashtags effectively on social media network:
- Look at what hashtags influencers in your business are using. Use these type of tools to help.
- Search for trending hashtags, and see if you can relate them back to your business or brand.
- Create your own hashtags to track specific social media marketing optimization campaigns. Just avoid fails like these
Post Length Matters
Twitter gives you 280 characters per Tweet, but that doesn’t matter you have to use them all. Knowing the ideal status update length can grow the likelihood of people engaging with your content. We actually created an entire article with the ideal length of every social media network post.
A Better Way to Manage Social Media Marketing Optimization
Request a Demo
Optimize Your Posting Schedule
The time you post is most important as what you post. What’s the point in sharing an awesome images on Instagram if nobody sees it? Here are some tips to optimize your social media marketing posting schedule.
Best Time to Post on Social Media marketing
The optimal posting time depends on your audience and the social media network site you’re using.
How Often to Post on Social Media network
The second part of timing your social media network posts is choosing the right frequency. You want as many people to see your posts as possible, but you don’t want to completely blast your followers’ streams and timelines.
Here’s a breakdown of the optimal social media network posting frequency for different social media networks according to research from Constant Contact:
- Facebook: 3-10 times per week
- Twitter: 5+ times per day
- LinkedIn: 2-5 times per week
- Pinterest: 5-10 times per day
Stay organized by making a social media network editorial calendar for your business.
Track & Improve With Social Media Network Analytics
Just like with Social engine marketing optimization, you should track your Social media marketing optimization efforts with social media analytics. Few of this can be done through Web/Google Analytics using UTM codes. UTM codes and shortened URL’s allow you to attribute the more traffic your website gets from social media network to a specific channel or campaign. In addition to that data, use the reports you get from your Social media marketing optimization tool to get a full picture of the impact of your campaigns.
Social Media Marketing Optimization can drastically improve the way you approach marketing on Facebook, Twitter, Instagram and other social media network sites. Start taking a strategic approach to Social media marketing optimization and amplify your results.