India is likely one of the most populated nations on this planet, with a inhabitants of 1.2 billion as of June 2014. The penetration of Internet is round 20 % in India, which is much less in comparison with the US which has 80% web penetration and China which has upto 50%. But 20% 0f 1.2 billion folks makes it 25 corer web customers and is having international rank 3 in Worldwide Internet customers rating. I’m giving these stats to offer you a glimpse of how large our target market is and these numbers are solely growing with time for good firms of digital advertising in India. My right now’s publish is on why digital advertising is essential in India.


In easy phrases, digital advertising is an endorsement of merchandise, providers, and types on digital Media like serps, social media websites, emails and different digital media. Digital advertising includes of website positioning (search engine marketing), social media optimization, SEM (search engine advertising), electronic mail advertising, cell advertising, content material advertising, weblog actions and so on.

Why digital advertising?

Digital advertising could be very value environment friendly in comparison with conventional advertising channels like TV and print media. In truth, the price of digital advertising campaigns will likely be a fraction of conventional advertising channels like print and television.

In digital advertising monitoring the outcomes is simple in comparison with conventional advertising channels. There are many analytics options which supply us an in depth report of the campaigns and these are actual time experiences tracked hourly and each day foundation which assists you to revise your campaigns and methods if end result is less than your expectation.

Also learn our new publish on ” WHAT DOES AN website positioning COMPANY REALLY DO AND HOW TO CHOOSE ONE? ”

Target Audience
Targeting viewers in your manufacturers, services could be very helpful in digital media channels, like advertisements are a present primarily based on age, career, likes and dislikes area, intercourse and lots of different classes. Also advertisements are proven to individuals who have necessities like say a bookstore advert is proven to an individual who’s planning to purchase books and looking for them on serps. Digital advertising campaigns are inbound which will increase the probabilities of conversions.

Most of the normal advertising channels are static and one-time manufacturing, whereas digital advertising is an interactive channel the place clients can interact with the manufacturers, information may be shared successfully and utilizing superior digital advertising methods we will even affect them to get transformed into potential purchasers.

Digital Revolution
One of a very powerful elements is rise of digital media platforms like serps, social media websites, on-line portals, blogs and so on in previous few years, and the speed at which digital media is overtaking a standard medium. You may be conscious that many print magazines and newspapers media person base has decreased and actually few of them are even out of enterprise right now. If you get into digital advertising first earlier than your rivals you’ll have first-mover advance and you’ll get advertisements at a really affordable fee.

Voice Search
Based on COMCAST voice search will likely be as dominant as 50% of all searches on Google by 2020. So we have to put together our web sites to be appropriate with Voice search. We must work on the methods required for voice web optimization.


Digital advertising is a brand new in comparison with conventional advertising channels but when it’s applied strategically we will get higher ROI in your campaigns since web penetration and digital media utilization is growing in India digital advertising is a superb solution to affect your target market into paying clients. If you’re a enterprise and also you want website positioning Services , Digital Marketing or WordPress improvement providers pls contact us to know extra.

10 Reasons Why Future of Digital Marketing in India is Very Bright

1. Drastic modifications in conventional advertising
The earlier conventional set of selling was restricted to door to door and mouth publicity. Previously the entrepreneurs had been utilizing bodily manpower to advertise their merchandise. But now with the altering instances, folks need every thing at their fingertips.

And fulfilling the wants of the shoppers is the very best precedence of each enterprise. So the pattern of digital advertising took off a couple of years again. Now that even the smallest factor may be discovered on the web. People and the entrepreneurs are actually going gaga over this digital advertising pattern.

2. Digital is the brand new identify
Everyone within the nation is preferring digital advertising over every thing else. Even the startups are launching their enterprise through digital advertising. This platform eases the method of each enterprise. The firm doesn’t should deploy the manpower to go bodily into the market and promote the product.

It affords a variety of economical, highly effective and modern mechanisms and mediums of selling. Every kind of product and repair is now choosing the choice of digital advertising.Because they know that that is the confirmed platform. Right from tech giants to hoteliers are on the digital platform.

3. Government’s “Digital India” initiative backs up
In order to rework the complete ecosystem of public providers by using data expertise, the Government of India has launched the Digital India programme with the imaginative and prescient to rework India right into a digitally empowered society and data financial system.

Now, the alternatives aren’t solely out there in metro cities but in addition in small cities. The authorities has additionally provide you with the appliance for Employment applications. Everything goes digital today. Thus, if we speak about, digital advertising profession in India, then you’re on the proper place. Stop debating over the alternatives and get to know what advantages it holds.

authorities‘s success in digital market


The authorities’s e-marketplace can be seeing a substantial rise in its e-marketplace analytical graphs. All the registrations have gone up with minor fluctuations. The fluctuations occur at each place. People in India are attending to the expertise slowly and it will take a while to get acquainted with it.

All of which means if the federal government can be giving a serving to hand, then why to keep away from it! Government is developing with many tasks beneath digital India initiative for the youths of the nation.

Indian Prime Minister introduced that by 2020 on the digital area there could be greater than 20 Lakhs out there to college students. Moreover, in the course of the launch of Digital India week many industries joined palms with the federal government to make e-India a actuality.

4. Reaching international markets
Today, it’s mentioned that “Being Digital is Being Global”. And that is the truth. Through digital platforms like Facebook, Twitter, Instagram, LinkedIn, one can attain to the viewers of any nook of the world. The attain of those social media platforms is so big that you could join with nearly everybody now.

In India, many individuals are doing enterprise whose target market is the USA solely. So something is feasible with social media. many firms from the USA additionally want Indian Digital Marketing Agencies to plan out their social media campaigns.

In different phrases, there’s rather a lot taking place in India’s digital advertising area. Many individuals are speaking about it and looking for it as properly.

5. Institutions developing with Digital Marketing programs
Many establishments are these days introducing diploma programs in digital advertising that has a sensible method. The educational programs are residential and on-line each.

digital advertising programs


Even many digital advertising businesses now have their very own academy the place they educate digital advertising to the potential college students. It is as easy, when there’s demand, there has to a correct provide. The demand for digital advertising is on the rise and people who know are developing with concepts to coach the scholars.

6. Small cities getting digitally geared up
Metros are already part of the digital financial system. But now because the scope of digital advertising is growing, the cities and cities are additionally getting extremely linked with digital mediums.

Many startups are getting launched in small cities and they’re reaching the worldwide viewers through social media.

small city startup


7. Affordable
Comparing it with different advertising platforms, digital advertising is likely one of the most reasonably priced media to advertise the product. Gone are the times when one was spending hundreds and lakhs n getting the advert printed within the newspaper. With digital media, it has turn into really easy. If you’re a actual property firm, you may promote your new undertaking on social media by reaching hundreds of individuals at one time.

Many industries and new start-ups, all are closely investing within the digital advertising actions. They are searching for individuals who can devise and implement digital advertising methods that go well with their wants.

8. Higher engagement fee
Since individuals are closely utilizing social media for every thing, the engagement fee must be larger. People want high quality content material for updating themselves and getting entertained. So it’s the accountability of the digital entrepreneurs to generate content material that engages the viewers.

9. Growth within the variety of web customers
progress in variety of web customers

The above graph clearly says every thing. People utilizing the web in 2015 had been 259 million which go as much as 331 million in 2017. It has been predicted that the quantity web customers are to get doubled by 2022. This is as a result of, the speed through which the nation is rising when it comes to every thing, folks will likely be closely dependent on the web within the coming years.

10. Increased digital classifieds market income
It has additionally been predicted that the income producing from digital classifieds goes to be 5 instances greater than it was in 2015. In the monetary yr 2020, the very best income will likely be round ?23 billion.

highest income

All the revenues will likely be doubled by 2020 within the discipline of digital advertising. Therefore, with the intention to put your self within the driving seat, all of the Indian enterprise should be well-worse with digital advertising with the intention to symbolize the nation within the international market. Not solely companies however the candidates who’re searching for a profession alternative on this discipline can finds lakhs of jobs in nearly all of the cities.

The scope is wider with regards to digital advertising. Digital Marketing will stay as essentially the most highly effective manner of Marketing sooner or later. But because the dynamics of digital advertising is altering every single day, a digital marketer needs to be agile, alert, good and adapt to newest modifications. Not solely that, digital marketer of right now and tomorrow must anticipate modifications and implement it manner sooner than the change really occurs so reap the benefits of it.

So if you’re considering must or not no, it’s certainly proper time so that you can go digital!

Leave a Reply