Best Whatsapp Marketing Strategies To Grow Your Sales 2019
Step over Twitter, Facebook, Pinterest, and Linkedin. Whatsapp, the mobile application created only 5 years ago, already has 800 million active users is now the most widely used social media network in many markets, officially beat Facebook Messenger. As a private chat messenger, WhatsApp permits users to share unlimited text, video, audio messages for free. The cost – just $1 to download and the best part – the promise of an advertising-free experience.
For a businessperson, Whatsapp has been a tough time to crack. No ads, no media to buy and users not liking interfering spam-like messages means you need to work tough to generate consumer engagement.
The most demanding thing about Whatsapp is that you CANNOT push messages to customers you do not know. You need to get attract by customers to become their contact.
With 65% engagement daily, every marketer needs to learn the best Whatsapp marketing strategies that can help you increase your user base and sales.
Create an Engaging Brand Personality for Whatsapp
Whatsapp is a personal and intimate messaging social media platform where people talk to friends, relatives, family members, connect with friends and sometimes flirt as well. Any product/brand that seeks to get invited into your Whatsapp phone list needs to impress like a friend. So the first step is to make an engaging brand personality or character that represents your valuable brand with its Whatsapp number. Individual’s don’t like to chat with impersonal organization representatives. In fact, the truth is that some of the most popular valuable brands and industries have the most visible and lively organizations cultures.
The individual in charge of your Whatsapp channel can have an identity! For instance: the brand has a Whatsapp number managed by its consumer service managers who are possible at all times to engage with customers. Busy business individuals find it easy to engage with this personality on WhatsApp, alternate images of products they are excited in, asking questions and even agreeing on payment and delivery terms. The valuable brand has been selling an important proportion of its online sales via Whatsapp after it started sharing its WhatsApp number with customers.
The personality can also be an imaginary character designed to create interest and engagement. Absolut any wines wanted to engage young consumers with the brand for its limited edition. So they decided to throw an exclusive launch party but to get in you had to contact the “imaginary “ doorman even, a guy particularly hard to please. The WhatsApp number was announced in all any media and advertising and users started sending content messages, songs and even indecent proposals to even in order to get in. Once the personality is created, he can be used again and again for various events to bring consumers in. Look the whole case study here.
Tip – Ensure your WhatsApp number, messaging, and personality is crystal clear in all type of media where your brand is present – TV, Print, Email, Web, Social, Search.
Offer Best Value to build a phone database
Whatsapp will remain advertisement free and hence in order to Establish a base of users, you need to offer them something of value in interchange their WhatsApp phone number. This can be a marketing/promotion, a freebie, a free service or valuable information.
A great example of this Indian police. Realizing the ease and reputation of Whatsapp, they decided to make an anti-corruption Whatsapp number, placing it on all of their traditional print and outdoor messaging. All users had to do was to send in picture or videos clip of policemen not doing their duty or taking bribes. On the launch day, too many Whatsapp messages came in, taking the police by surprise and lead to the booking of many policemen on charges. As a bonus, the police got a database of thousands of city person’s phones for free.
suggestion – Design an impressive promotion to get users to share their number with you. Once you add them on WhatsApp, send them the promo code/offer which they can then redeem and begin their relationship with you.
Offer Always On Relevant Content for Free
What do you do once you have started developing a phone list? Whatsapp has a 65% engagement rate, higher than Facebook. That means you require to offer users, great content on suitable topics to ensure that they are engaged with you. It’s why, at Found., we work so strong on our free community events and blog.
Deliver Speedy Customer Service
Whatsapp has a 65% opening rate, which means you are almost guaranteed publicity of your message if your customer is on WhatsApp with you.
Ensure you are appropriately resourced to handle customer queries. The bad thing you can do is to get a WhatsApp but not respond for hours. Ensure a committed person(s) depending on the traffic and ensure his/her achievement is measured.
Whatsapp has so far not been used broadly for research but offers an easy to use, economical and quick platform to run some fast research. You can ask consumers about flavors they like, ask them to choose between options the brand is introduced to launch among other things. Also, WhatsApp is demanding relevant for conducting some fast discussion internally within your company.
For instance, Indian Police with their database of numbers can now start asking citizens questions about the particulars areas in Indian which they find unsafe or an office/school/college campus can conduct a quick snap poll on what new action needs to be introduced. Teachers in many school/colleges earlier share notes and quizzes on WhatsApp and answer FAQs.
Just keep in mind, that spamming unknown individuals on Whatsapp is not acceptable, improper and not effective. Instead use the framework of a personality, the best value exchange, content and customer service to create leads and sales using Whatsapp.