benefits of display advertising in 2019
When advertising your company’s business products, there are three major important factors to consider: visual appeal to grab attention, location to maximize exposure, and relevancy to improve response. This is why display advertising has become a famous practice in digital marketing today. With its visual and targeting abilities, display ads offer many benefits to a business, from visibility to brand awareness. This article goes over the basics of what display ads are and how they can benefit your business.
What Are Display advertising?
Display ads are the paid advertisements that appear in front of users on website pages in the form of images. Display ads are totally different from Search Engine Marketing/Pay Per Click/ Paid Search ads, which appear on search engine results pages. This means that PPC ads show only when a person is searching, and display ads show when a person is surfing. However, display ads technically do still show when a person is searching, because everyone often visits the web pages that show up in their search results. Display advertising is commonly referred to as banner ads, but they don’t always take accurate banner form. The images that can be a smaller square or rectangle, and can appear on the top, middle, or side of a web page.
Benefits of Display advertising
Display advertising is Visually Appealing
One of the first benefits of display advertising is that, because they are graphic content, they can be designed and styled. Formal Search Engine Marketing advertising is text only and with character counts, limiting how definitely and quickly you are able to capture attention and convey your message. With display advertising, you can use graphics, video, audio, and your company’s branding to stand out to users and attract their attention.
Display advertising Support Brand Awareness
The visual component of display advertising also benefits your business by facilitating brand awareness. With a PPC advertising, users have to read the text on the ad and then click through to a landing page to learn about the business and its offer. Since display advertising is branded and styled, often with an offer, a user can gather information on your brand simply by seeing your display advertising, no click necessary.
Effectively Target with Display advertising
When online advertising, it is important to target the Audience most relevant to your business. Just as with Search Engine Marketing and Facebook Ad targeting, you can create specific parameters for your display advertising: which sites they appear on, which geographic area they appear in, which region or niche market they appear to. For example, a Motorcycle dealership can target people of driving age who live in their zip code and are visiting auto-related websites. The benefit of targeting your display advertising is that you can maximize your spend.
Increase Your Visibility in Display advertising.
Although display advertising targets specific audiences, this does not mean they limit the visibility of your business online. Display advertising gives you the ability to show on websites that are not only highly trafficked but which are also related to the offer of your advertising. Display advertising benefits your business by getting you in front of a high volume of the right people, even if they’re not searching.
Display advertising Provide Data
It is important to be able to measure your marketing activities, such as by adopting Google Analytics, to track their performance. Display advertising stage offers this benefit to your business. With the data it provides, you can know exactly how many times your advertising or ads have been clicked. Being able to track your investment permit you to ensure you are getting the most out of it.
Display advertising Support Retargeting
In addition to standard targeting capabilities, display advertising also permits for retargeting. With retargeting, you can put your advertising in front of people who have previously visited your website. This is a way to reach out to the audience who have expressed interest in your business, and who could still be considering your business.
Display advertising benefits your business by reaching more members of your target audience and in a more impactful manner. Start taking advantage of imagery and relevancy today with this effective Display advertising strategy!