7-Stage Facebook Marketing Strategy to Dominate 2020
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Let’s become honest here–Facebook isn’t slowing down. Generally, there are much more than 1.86 billion monthly active users on Facebook, which includes a 17% spike in two years. For your small business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing.
Your Facebook marketing strategy has to become unique. There’s a great ocean of potential users you can reach on Facebook. However, with a bigger pool, it’s difficult to dissect and find your spot within its space.
That’s how we created our Facebook marketing strategy for 2018, which includes seven essential steps to not only get started but also create an impressive plan. Get began now.
Create Facebook Goals That Straight Affect Your Biggest Needs
Every marketing strategy you’ve read–at least their good ones–probably suggested creating goals for your specific market. The reason everybody describes this is simply because goals are essential to address your biggest marketing needs.
If you’re thinking using Facebook for marketing or looking to better upon an existing strategy, you obviously have some needs. Don’t create unrealistic goals that chase vanity measurements like followers and Likes. Instead, address your greatest challenges with Facebook or social media in general through appropriate tracking tools.
Addressing Your 2020 Goals
Your boss most probably sent out an inspiring email or gave an enthralling speech at the finish of 2018 outlining the core goals for 2020. OK–maybe it wasn’t life-changing, however, we bet when you looked back, it has everything you need for your Facebook marketing strategy in 2020.
Here are a few common yearly goals for organizations and how an effective Facebook strategy can help you in 2020:
- Increasing high quality of sales: Improving the high quality of sales begins with better approaching (we’ll address this more further down). Through a well-planned Facebook marketing strategy, you achieve your target audience more effectively. Just because the pond is actually bigger, doesn’t mean you’ll have bigger fish. Work on what you understand best and use Facebook as the best source to improve your reach.
- Adding most value to your organization: Facebook can better nurture clients, improve awareness and provide more resources to your target audience. Make Facebook your go-to source of important information.
- Better heartbeat on the industry: tend to be your competitors always one step ahead? With the help of social media monitoring tools, you can easily track, listen and report on each social conversations revolving around you, your competitors or their business. Always try to increase your listening abilities before speaking.
- More effective recruiting: No single said social recruiting is simple, but it’s only increasing in popularity. Social can become a very good source for growing recruiting efforts and reaching top talent faster (we’ll also talk about this later). Doing work your employees’ social networks to a higher social reach makes your possibilities of recruiting higher quality employees better.
- Smarter growth: Reducing churn, limiting spend and growing acquisition is almost all parts of the effective business, but Facebook can help you in each of these areas. Whether it is through advertisement spend, increased targeting or more social selling, approaching your Facebook marketing strategy can help you get more to these goals.
These types of objectives will not address everyone’s needs, however, you can see a trend on how better social media marketing can affect their entire organization. You have heard that it a thousand times, work smarter not harder.
Learn Your Facebook Demographics
Demographics are essential to any marketing strategy and on social media, it’s no different. When looking at Facebook, you have almost 1.15 billion people today scrolling through their feeds every day, so it’s important to know who you need to achieve and how.
Additionally, understanding the latest demographics looks important as this network’s target audience fluctuates through the years. But for 2019, let’s take a look at the current data on its core demographics:
Age & Gender
Information from the Pew Social Media Update 2017 report showed women tend to adopt Facebook more frequently than men and the core age group is 18-29. However, using 62% of 65 and older people on Facebook, your brand has a much better reach across age groups than any other community.
Pro Tip: don’t limit yourself because you think younger generations are only on Snapchat and Instagram. Facebook is still the most applied network among 18-29-year-olds.
Location & Income
Facebook’s demographics distribute around all primary locations and income pretty evenly. However, urban and rural places both have 81% of their demographics on Facebook, while suburban areas make up 77%.
As for earnings, information shows the highest amount of Facebook users (84%) make less than $30,000, while 77% make more than $75,000.
Pro Tip: Again, Facebook’s flexibility shouldn’t avoid you from exploring targeting your most core business demographic. More probably than not, you have much better-reaching power here than other social networks.
Choose & Schedule Your Facebook Content
Each social network has its own design of content, but Facebook tends to jump the line. With Facebook Stories, Live, visual and video articles, your brand’s content strategy has endless opportunities.
For your company, it’s about the high quality of content and what your audience should come to expect from your Facebook Business Page.
Your Facebook Page should not be like a utilized car lot–full of ready-to-pound salesmen. The contents you produce must be compelling, entertaining or helpful to your audience. Many people recognize they can easily get an elevator pitch on your website or ad. However this doesn’t suggest your social networks, especially Facebook, have to be a place for promotions.
Identify your brand name values, identify your viewers and create a space that is unique to your company.
Types of Facebook Content & How to Implement
So that you understand the value of your content, but which type will work best for your brand? Let’s choose a look at their various types of organic Facebook content and how you can best use each one:
- Status: The easiest form of communication can occasionally be the most powerful. With brand new services such as larger text for shorter messages and the option to put your text on a colored background, you can get your essential message out in a more vibrant and eye-catching way.
- Images: Posts with images drive 2.a few times more involvement, so becoming visual help. However, don’t rely on pictures to do almost all the work–put effort into high-quality photos and awe your audience. When your item is considered “boring,” use beautiful images to highlight your brand’s creative side. Encourage consumers with virtual reality services or 360-degree content.
- Videos: Video is actually inside high demand and 43% of users would like to see even more from marketers. However, just 15% of Facebook videos are watched with sound. The video should stay available, easy to digest and always have captions. Create online videos that find a user’s attention and provides something worthwhile.
- Links: Links tend to be ideal for sharing industry news and your own blog content. Find your most engaging content and continue to share it on Facebook. It’s not easy doing so organically, but it should not stop you from publishing your best content.
- Facebook Live: Live content drives three occasions more engagement on Facebook. With in-the-moment content increasing in recognition, see how your brand can give sneak peeks into industry or office events, product launches and other behind the scenes content. Go Live, impress your audience and engage.
- Facebook Stories: Facebook Stories tend to be in-the-moment content clips. This was dependent off Instagram Stories, which ultimately were starting Snapchat Stories–seeing a trend here? Brands need to prove their efforts on Snapchat for a few years now. But using the latest release, you can attempt this style of content with one of your biggest networks. Follow our Snapchat manual for tips!
Schedule Facebook Content to Your Social Media Schedule
The last thing you need to do is hastily post something to Facebook for the sake of publishing content. Preparing content indicates you put more effort into the quality of a post. This offers you a higher opportunity at engaging and inspiring your audience.
With your scheduling tools, you could set up articles across all networks and build your Facebook content for weeks in advance. Don’t hurry to plan. Save time as well as strategy ahead with a tool that makes it easy to manage and publish all at once. Check away our guide on how to create a schedule below!
Determine Your Facebook Ads Strategy
Possibly you understand the previous section and thought–a nice idea, but it seems like a lot of work for little payoff. Well, you are not completely out of bounds with that idea. According to a Social Flow study, Facebook organic reach fell a large 52% in 2017 and has fallen even more in 2019.
However, you must constantly put more effort into your social media strategy than what you expect to get in return. Growing your target audience as well as brand loyalty doesn’t happen overnight. You have to make it.
However, there is actually one shortcut to get there a bit faster–social media advertising. Especially on Facebook, there tend to be more than 4 million advertisers with just an average click-through rate of 0.9%. Promoting on Facebook is easier, but not easier. You always need to effectively build your brand and showcase it perfectly with ads.
Aim for Higher Brand Awareness
Your Facebook ad campaigns must continually be focused on two things:
For beginners, you need to stay within your allocated weekly or monthly spend with Facebook to avoid overexposure and useless clicks. Ad invest can take up in a hurry when you’re targeting isn’t effective or set appropriately, which brings us to the next step.
Your Facebook ad has to be relevant. Targeting a broad market isn’t the wrong thing. At first, you need to really see what works best to build awareness. However, importance is required for great Facebook ads.
Try to establish custom audiences and target customers who would best fit your Facebook content. When it’s a retargeting measure, make sure their content provides something recognizable but also something new.
Decide on Creative Content
We will mention it once again, but quality over quantity will always prevail. Prior to this article, we did a deep dive into the types of content on Facebook. Right now it’s time to select which pieces of content you think are worth advertising in front of a much larger audience.
Many of the better aspects of your ad content should include:
- Identity: Does it connect to your brand name and effectively showcase your product/service? Are your logo design and company colors correctly displayed?
- Reward: What do viewers get out of it? Looks it a deal, marketing, offer code, whitepaper or industry guide?
- Tone: performs your contents maintain the same tone across your entire Facebook page or business in general?
- Action: Your contents must drive an action, which goes right back to your Facebook goals. A clear, as well as precise call to action, as well.
Keep Facebook Ad Content Fresh
Facebook ad contents are literally compressed between your friends and family feed, which means it’s seen often. Have you ever considered a TV professional the worst ever and seen it replayed endlessly through your favorite show? This is the same option.
Don’t let your contents bring boring with viewers, so make sure to update and repurpose your ad content every week or two. Their whole purpose is to drive users towards a specific site or purchasing page. So that doesn’t allow old content to ruin your Facebook retargeting or remarketing efforts.
Make a spreadsheet and report your core metrics. Each measured will provide you with unique insights towards what you specifically want to achieve with your ad:
- Click-through Rate: when traffic is essential, monitor CTR and see where you can improve.
- Impressions: Having a problem with visibility? Revisit your visual or content as well as see what can drive more impressions.
- The cost to Acquire: whether your purpose is actually to limit spend and budget more effectively, track cost to acquire and set weekly or monthly goals.
Engage & Don’t delay for Your Audience to Interact First
Like many social media channels, they’re created as networks to converse, discuss and share content. As a brand name, you cannot forget that basic idea of what makes a social media network. That means conversation and engagement must never be placed on the back burner.
Instead, try to be a society for your audience. Facebook is a very good place to hold business chats or discussions, whether it’s with a different audience or your own customers. While Twitter often gets almost all the highlights of being a social customer care mecca, don’t forget about Facebook too.
You can easily help drive Facebook engagement by asking people to simply engage in their first place. However, you cannot sit back and delay for your followers to interact. You can’t reach everyone, however, there are ways to improve engagement.
For example, Zippo does a great task at interacting with users on several reviews and continues the discussion on Facebook. The brand also acts as a source for info for loyal customers.
Post at the Best Time on Facebook
Facebook is even one concerning the most difficult social networks to use for organic content. Again, algorithms make it a test for organizations trying to find optimal posting times. Then again, our guidelines on the best times to post on social media outlines the do’s and don’ts of posting on Facebook:
- Thursday is the highest suggested day to post.
- Noon and 2 p.m. on Wednesday and 1 to 2 p.m. on Thursday are most involved times on Facebook.
- You’re safe to publish weekdays between 10 a.m. to 3 p.m.
- Saturday is the least involved day of the week.
- The least suggested times include early mornings and late nights.
Enable Your Entire Workforce to Use Facebook
Such as we mentioned previously, social media works as a great resource for employee advocacy. By providing staff members with shareable content material, you’re able to reach their audiences. This will make your company’s reach all the better when you can get content shared through your employees’ feeds.
However, the leading issue is choosing the right content to share. Most workers fall into two categories:
- They’re nervous to share company content on networks like Facebook.
- They’re quite willing to share company information on networks like Facebook.
A marketing and advertising data document from Bambu showed 54% of people don’t know how to share the right content and be an advocate on social media. When the same document shows seventy percent of employees use social at work, you have to build an advocacy platform to enable their reach.
Giving Employees a Chance to Share
It almost all begins with an employee advocacy program that allows your staff to use their biggest networks like Facebook to share company info. Fortunately, with tools such as Bambu, you can easily track, measure and promote content from within your walls.
Use Facebook as a tool towards show off business perks, highlight awards or even promote new job openings. Giving them easy-to-use tools makes sharing a sinch. Utilize your workers have and have your workers help promote your business on Facebook.
Track & Analyze Your Facebook Marketing Strategy
Last but not really least, a successful Facebook marketing strategy needs to be analyzed–strenuously. We’ve currently mentioned some methods to carefully analyze your best times to post, Facebook advertising metrics and the types of content to publish.
In case you plan towards improving your strategy for 2020 and into 2021, it takes helpful insights from Facebook analytics tools and its competitor analysis features. Our beautifully-designed report gives accessibility into several Facebook Pages, activity overviews and content reports to see what works best.
To become truly effective, you need insights into what works. That’s why social media tools are a must for any marketer trying to get ahead of the game in 2020.
These seven steps must help you browse Facebook marketing and identify the strategy that works best for your brand. In short, whenever you’re searching to get started with a Facebook strategy, you’ll want to:
- Create Facebook goals that right affect your biggest requirements and address your business goals
- Study your Facebook market demographics
- Choose your forms of Facebook content and plan them for posting
- Determine ones Facebook Ads strategy and drive brand awareness
- Engage your audience instantly, including identifying the ideal times to post
- Enable your whole staff to use Facebook and become brand advocates
- Track and analyze your Facebook Marketing strategy to discover exactly what worked as well as what didn’t
if require any help related to Facebook marketing promotion Please contact Mahesh Dalvi
Email: [email protected] Mobile No. 9869850188 / 9029476573
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